My role
As a consultant for In Auris, I support professionals and private owners in their Atout France classification and labelling processes:
Tourist accommodations — both professional (hotels, tourist residences, campsites, group lodgings, holiday parks) and private (owners of furnished tourist rentals) — for Atout France star classification (from 1 to 5 stars).
Public-facing establishments — such as hotels, restaurants, and tourist offices — for the Destination of Excellence label.
What is the process of a mystery guest audit?
For accommodation classification: evaluation and guidance throughout the official
Atout France classification process.
For the Destination of Excellence label: full assessment and support for the labelling procedure.
What are the benefits for your establishment after obtaining Atout France classification and/or labelling?
The classification or label issued by Atout France provides official proof of quality for clients and partners (agencies, tourist offices, online platforms).
Being classified or labelled enhances visibility in guides, booking platforms, and search engines that filter establishments by quality or star rating.
Each category has its own reference framework, structured by theme: welcome, service, comfort, accessibility, sustainability, and more.
A classified or labelled establishment can confidently highlight its premium positioning across communication materials (e.g. “4-star establishment”, or “Destination of Excellence” labelled property).
Tax advantages and potential additional income exceeding €15,000 for furnished tourist rentals.
